If you have stopped by Lushuz lately, you will have noticed a wide range of bright and beautiful charm bracelets sprinkled throughout the store. These intriguing pieces are part of the Blee Inara 2011 spring collection. Blee Inara is the brain child of Ivonne Kino, who draws inspiration from her own spiritual outlook on life. Upon the birth of her first child, Ivonne’s Mom gave her an eye charm for the baby’s protection. The interest this sparked in neighbours, friends, and community members inspired Ivonne to develop a jewelry line based on the spiritual belief in the “evil eye”.
In ancient religions from Greece and Rome, to the Middle East and Africa, the “evil eye” is a malevolent look resulting in injury or bad luck. Predominantly the “evil eye” spawns from envy, or simply dislike. In response many began to wear protective talismans. Consisting of a blue eye, these talismans represent the evil eye and redirect the malicious gaze back to the source. In the creation of her pieces, Ivonne draws from these spiritual beliefs. The result is a perfect combination of design, comfort, and beauty with overtones of harmony, bliss and peace.
Being both protective and fashionable, Blee Inara has become a smash hit among many celebrities. Including, Miley Cyrus, Vanessa Hudgens, Selena Gomez, and Lauren Conrad, just to name a few!
Here is a sneak peek at the wide selection available at Lushuz...
...still curious? Well, you will just have to come by and discover the rest!